For Immediate Release: August 31, 2016
Contacts: Office of the Governor: Brian Coy, (804) 225-4260, Brian.Coy@governor.virginia.gov | Virginia Wine Marketing Office: Annette Ringwood Boyd, (804) 344-8200, Annette.Boyd@virginiawine.org

Governor McAuliffe Announces Virginia Wine Sales Reach Record High in FY 2016

~Sales increased over 6 percent, surpassing 556,500 cases; cider sales show continued sharp growth~

 

RICHMOND – Governor Terry McAuliffe today announced that sales of Virginia wine reached another record high during fiscal year 2016, with more than 556,500 cases, or over 6.6 million bottles, sold. These sales represent a 6 percent increase from fiscal year 2015, when Virginia wineries sold more than 524,800 cases.  Sales of Virginia wine have increased by 34 percent since fiscal year 2010.

For the second year, the Virginia Wine Marketing Office tracked Virginia cider sales separately from Virginia wines, and the results reflect explosive growth. During fiscal year 2016, more than 416,750 cases of Virginia cider were sold, an increase of more than 52 percent over fiscal year 2015, when more than 273,250* cases sold. Virginia cider sales are increasing in all market segments, including direct sales, as well as national and international distribution. National industry analysts expect continued solid growth in this sector for the next several years.

“Virginia wines and ciders are continuing to increase their robust sales and contributing to a more diversified Virginia agricultural sector,” said Governor McAuliffe. “These vineyards and orchards are providing jobs, revenue and expanded tourism opportunities, especially in many of our more rural areas across the Commonwealth. With more than 285 wineries and 16 cideries, Virginia is a preeminent destination for wine and cider lovers. The Virginia wine and cider industries, along with our craft beer and distilled spirits industries, play an important role in our efforts to build a new Virginia economy.”

According to figures from the Virginia Wine Marketing Office and the Virginia Department of Alcohol Beverage Control, total sales of Virginia wine amounted to more than $2 million in wine liter tax collections during the fiscal year ending June 30, 2016. Virginia wine sales at wineries increased 7.3 percent over the previous year, up by more than 25,500 cases. Visitation to Virginia wineries increased as well, to over 2.3 million in 2015, according to the Virginia Tourism Corporation. Furthermore, wine sales at Virginia ABC stores grew by almost 10 percent in fiscal year 2016, to a total of 13,000 cases sold. 

“Virginia’s wine and cider businesses are thriving and I am pleased to see strong increases in sales growth for both of these vital sectors our craft beverage industry” said Secretary of Agriculture and Forestry Todd Haymore. “In addition to growing sales, Virginia continues to garner national and international coverage for the quality of wines and ciders we produce. Just last week, several Virginia wineries, hotels, and festivals ranked in the top 10 in four out of five categories in USA Today’s Readers’ Choice: Best of America’s wine regions. Those high marks and today's announcement are a testament to the hard work our grape producers, winemakers, and cider makers are doing to put Virginia on the map.”

Virginia has been the recipient of increased wine media coverage over the past several years, most recently in Wine Enthusiast magazine’s June edition, Virginia Revolutionaries; and Food & Wine magazine’s May issue, Best Virginia Wines & Their Classic Region Counterparts.  Earlier this month, Virginia ranked in the top 10 in USA Today’s Readers’ Choice: Best of America’s wine regions in several categories, including: 

  •          Best Tasting Room: Early Mountain Vineyards (ranked #1)
  •          Best Wine Festival: Virginia Wine Summit (ranked #4)
  •          Best Winery Tour: King Family Vineyards (ranked #7)
  •          Best Wine Country Hotel: The Salamander Inn & Spa (ranked #4) and The Inn at Little Washington (ranked #10)

Vineyard acreage in the Commonwealth also saw increases in 2015, with nearly 8 percent growth compared to 2014. Wine grape production similarly increased by almost 8 percent during that same period, from 3,569 tons of fruit used to 3,844 tons. Non-bearing acres or new plantings that are not yet bearing fruit increased 58 percent, from 425 acres to 672 acres, which is a strong indicator of continued future growth in this sector. 

Virginia currently ranks fifth in the number of wineries in the nation with more than 285.  Virginia is also the nation’s fifth largest wine grape producing state. Currently, Virginia is sixth in the nation for number of cideries. According to a 2012 economic impact study, the Virginia wine industry, including the Virginia cider industry, employs more than 4,700 and contributes almost $750 million to the Virginia economy on an annual basis. 

For more information about the Virginia wine industry, please visit the Virginia Wine Marketing Office’s website at www.virginiawine.org or call 804‐344‐8200.

*Revised 2015 cider figure.

 

###